The Success Of BMW Company Assignment Example | Topics and Well Written Essays - 2000 words

The Success Of BMW Company - Assignment Example It explains the reason why the company has chosen focussed differentiation as the most suitable alternative. The strategy to produce luxury cars of the best quality using the latest technology provides reasons why it has evolved as the most luxurious brands used by the high-income groups in society. Then, the project assesses the key resources and capabilities which have been used by the company in the last five years. Lastly, the company’s present strategies have been evaluated in comparison to its future competition in terms of suitability, feasibility, and acceptability. The critical success factors identify the key issues that organizations should focus on to attain success. It refers to the specific areas where satisfactory results would yield competitive success for the individual, department or department. The critical factors which account for the success of BMW include industry, competitive strategies, environmental factors, managerial position and temporal factors. The most important factor that has been the key to the company’s progress towards success is its brand image. Its brand strength is so high that it allows product changes to take place smoothly and without any hurdles. It can easily introduce new products in the market without losing its share of the market. The company would also continue to attain success as long as the new products introduced under the original brand continues to meet customer requirements in terms of image, quality, and value (Ward, Srikanthan & Neil, 1990, p.10). The automobile industry has been undergoing a process of transition since the last few years. The number of suppliers is supposed to come down from 5500 to 2800 by 2015. Among the independent manufacturer's mention may be made of Fiat, Ford, Honda, and Porsche. The BMW has to compete with the above companies to be in the limelight.

Cities and Social Difference Term Paper Example | Topics and Well Written Essays - 2250 words

Cities and Social Difference - Term Paper Example The concept of culture landscape today suffers a series of more enrichment and transformations, thus we find the acquired character of culture and the process of production as well as attribution which culture is an instrument in the entire study and analysis of the complexity of the social contemporary societies (Gower, 1990, p. 45). Therefore, in this paper, I will engage with the large body of mainstream sociological research which views landscape as being divided, segregated and patterned by inequalities in a measurable way and objectively defined way such as quantitative rate of urban residential segregation as well as inevitable boundaries that separate poor neighborhoods from gentrifying area. The next section of the paper is to analyze the landscape, economics, and politics identities. I also turn to look at the city street as a site for the micro-social interaction patterned with structural relationships of social difference and inequalities, Then finally I present a more su bjectivist perspective, which highlight the role of space in the social production of inequalities, at this point, the neighborhood is shown to act as both a cultural and a special form. The habitues of many residents in impoverished neighborhoods is seen as both a mechanism and a product for reproduction of isolation and poverty from mainstream society. Analytical review of city landscape: Throughout time, social culture differences that have been stimulated by a series of major events are identified as being essential in the process of evolution and shaping of spaces that exists today. In this context of two major forces of globalization and new economy, Los Angeles city has found a new way to survive and collaborate through creativity and technology. This particular revolution is referred to as social cultural moment, whereby, the past paradigms of social developments are replaced with new culture development, diversity and fragmentation. To find out the acquired character as wel l as present culture, we carried out a field work analysis of the complexity culture and material concept of landscape in LA. Therefore, this paper shall discus the social differences expressed in the landscapes of contemporary Los Angeles. One of America’s iconic landscape, Los Angeles strip stretches from the south of Hollywood Hills, down town LA, all the way to the Pacific Ocean 18 miles in length. It cuts across different landscapes, residential areas, and commercial and entertainment amenities; making it the diverse city that it is today. Without a doubt, a ride from Bell Air to downtown LA reveals the diverse physical landscape that clearly separates the various social segments from one part of the town to another. As the bus approached towards Beverly Hills, I could see the change in street signs and signal structures. From Blue shabby signs to white crisp indicators, I was beginning to feel the contrast from campus already. The aligned green trees welcomed us as we t raversed into the residential areas. The huge houses, mansion to be exact, evidently said something about the people that resided within. With manicured lawns and polished driveways, these starters offered an exotic menu for the eyes. The aesthetic value attributable by these trees not only acts as beautiful scenery, but also as a natural heritage as well as for environmental nourishment as they make the climate to be cool and conducive for the residents as well as