Competitive Strategy Bega

Question: Dsicuss about theCompetitive Strategyfor Bega. Answer: Introduction The Bega has been developing high-quality cheese for the Australian families for over 100 years now. The company is based in Bega, New South Wales. The study will provide the competitive strategy of the company. It will highlight the companys strategies, its target market, and its suppliers. The study will also outline how the company is operating under the elements of AAA strategies. Company Strategy The main strategy of the company is to be innovative in the cheese product by continuously focusing on the quality of the cheese (Australian dairy industry in focus 2005, 2005). The company saves the cost through efficient technologies and produce products on low cost that creates economies of scale (THORLEY, 2016). The company always try to focus on responding to the specialised customer needs. It has also introduced child-friendly cheese and dairy products. Bega always tries to take full advantage of their resources such as being best in cutting and packing of the products. The market development strategy of the company is to move into different geographical areas to create demand for their products. The product development strategy of the company is to create new products or to enhance the quality of the existing products. The Bega always tries to improve the quality of their cheese by introducing modern techniques at their workplace. Company Target Market The product of Bega is number one brand in Australia. The company comprises a large customer circle (THORLEY, 2016). As the cheese of Bega contains only 2 grams of fat in each slice, the main target market of the company are the youth, young and children. The company also aims in targeting the customers that want to be fit and want to enjoy the dairy products. Company Suppliers The Bega has different suppliers for its company operations. For Indian and Pacific Ocean area, some of the Bega suppliers are Burmel Import and Export and the Tie Associates Limited (Sinclair et al., 2015). For the middle-east section, Bega has distributors like Means Marketing Establishment. And for Southeast Asia, Bega has suppliers like LSH Cambodia Pte Ltd. Elements of AAA (Adaption, Aggregation and Arbitrage) Adaptation: The Bega always tries to modify its products according to the needs and requirements of the customers and time (Jha, Dhanaraj and Krishnan, 2014). The company provides a wide range of products to its consumers. Bega has a wide range of processed, natural, kids snacking and contractual products. The products of Bega are available to the people of Australia and many other nations at very affordable rates. Aggregation: Bega is disciplined in its strategy to provide products in both developed and developing markets around the globe. The specified company develops market strategies to stay in the developed market and always try some innovations to create its brand image in the developing market. Bega gains the advantage in its economies of scale that occur by delivering identical products instances (Jha, Dhanaraj and Krishnan, 2014). The company also has the economies of scope as it creates distinct products and services through a similar process that reduces the cost of the company. Arbitrage: For delivering best quality products, Bega developed most of the products from itself so that it can satisfy the demand of the customers. Bega has enhanced its performance and has reduced its cost by introducing innovative and modern equipments at its workplace (Jha, Dhanaraj and Krishnan, 2014). This strategy helps the company to reduce the risk of the workplace and the timeframe. Is Company doing Success by using AAA Strategy? Bega is currently having success by implementing AAA strategy (Shan and An, 2010). The strategy has helped the company to develop a global strategy so that it can enter into a new market and can get success there. The strategy also helped the company to distribute its production process intro various locations around the globe depending on the competitive advantage. References Australian dairy industry in focus 2005. (2005). 1st ed. Southbank, Vic.: Dairy Australia. Jha, S., Dhanaraj, C. and Krishnan, R. (2014). "MNE RD in Emerging Markets: Arbitrage, Adaptation Aggregation in Global Innovation Networks". Academy of Management Proceedings, 2014(1), pp.17650-17650. Shan, L. and An, J. (2010). Gaming of Strategy--Strategic Realignment of Chinese Dairy Industry. International Business Research, 3(3). Sinclair, K., Curtis, A., Mendham, E. and Mitchell, M. (2015). Assessing the Efficacy of Transition Theory to Identify Industry Transformation: a case study examining the deregulation of Australia's dairy industry. Australian Geographer, 46(1), pp.113-129. THORLEY, V. (2016). School Milk in the Context of the Australian Dairy Industry. Rural History, 27(01), pp.103-117.